Historically, milk quality has been defined as product related quality. Lately, more focus has been given to production related quality and consumer demands. The quality of Norwegian milk is very high, and the Norwegian dairy breed, has achieved great recognition abroad. The Norwegian Food and Nutrition Policy goals state that food should be nutritionally adequate and safe, healthy and produced in a sustainable way. We will influence the nutritional quality through feeding and breeding, and study taste and qualities of milk and products made from this milk. We will also focus on naturally bioactive components, and milk products according to place of origin and season.